Like Tom Hanks' character in Castaway, I want to shout to the seagulls, "I [former aimless flake who talked and wrote plenty about doing it but just couldn’t seem to finish]—WROTE A BOOK—this summer!" A shitty first draft, at least. There is still much editing to do.

But it’s true. I wrote the first draft of a whole, complete book this summer. I never dreamed I would finish something. And now? I’m hooked. Because let’s face it, not everyone wants to schlepp pennies for clicks for conglomerates. Some of us have shit to say. We have stories and memoirs that burn black, ashy grooves in our brains until we finally let them out into the world. 

Once we finish, edit, polish, and publish, in order to reach our audience, we must promote ourselves. According to the brilliant and savvy Rachel Thompson of Bad Redhead Media, what's often missing from the streams of shameless self-promoters is the work of other awesome writers and interaction; give & take, aka conversation.

I don't promote the work of other writers without thought or care. I do it strategically. I do it for authors whose platforms I support, and yes, agree with. I do it for individuals that work to spread positivity rather than judgment, or I do it for interesting, likable people with whom I hope to sit on a panel someday. People like New York author Patty Chang Anker, who I’m introducing when she visits Forever Books this Thursday, August 7th, at 7:00 PM. She will sign copies of her book, Some Nerve: Lessons Learned While Becoming Brave. Patty surfed for the first time off the coast of Silver Beach in Lake Michigan, after renting her surfboard from Third Coast Surf Shop (see chapter 7). No biggie for them, they surf in winter all the time, because that’s when the waves are totally rad. But Patty was a newbie. And FYI, Lake Michigan acts a LOT like an ocean, complete with rip tides. Several people who haven’t spent a lifetime learning to respect the lake are at risk of drowning, and some do drown, each season.

Another for instance, I can’t thank my co-facilitator, Ami Hendrickson of @MuseInks enough, from the bottom of my procrastinating, doubtful heart for bringing me along for the #Write2TheEnd ride of a lifetime this summer.

            While co-facilitating our maiden 8-week session of #Write2TheEnd, I was talking, you see, to myself about giving ourselves permission and casting out our doubts and claiming our worth (thank you, coaches Nancy & Nicci). Funny how that works. And what a delicious, evil brain Ami has for thinking up #Write2TheEnd and inviting me to co-facilitate the course with her.

As I was teaching, I was learning beside our participants and listening to Ami share amazing tools that actually make writing a book possible. And those who know me know I’m all about possible. But we humans can’t always see what’s in front of our faces. We throw up walls and excuses and what ifs and we let fear get in the way.

And we let the judgment of others who use terms like “humblebrag” make us question ourselves and feel icky about an essential aspect of getting our work out there: marketing and self-promotion. Even if you get a publisher these days, you’re doing your own marketing. And the current climate makes that a difficult and delicate balance to strike.

Investing in a course like #Write2TheEnd, or gifting yourself with a writing retreat like the Haven Retreat that changed my life when I took a train from Michigan to Montana in the middle of the coldest winter in decades, is so much different than talking about writing a book. This is actually taking meaningful steps toward DOING it with purpose and with a plan and with accountability and with amazing support, if I do say so myself. ~blush~

And I will be the first to champion #Write2TheEnd alumni the moment their stories are no longer tentative, private, wistful ideas. The success they have achieved already, just by investing in the work and in themselves, and accomplishing their goals, means they've already earned Ami's and my eternal support.    

So this is me, humblebragging all over my students, and all over Ami & myself, too. Because I did what I feared was impossible, and she helped me get there. And now I know how to do it again & again. 

I picked the “low hanging fruit” method, to kind of fool myself into submission. I started our eight-week session with the goal of turning blogs from a site I had shut down into a book. Easy peasy. It’s already written, right?

Ha! Silly me. One thing led to another, reading and tweaking my old blog posts prompted more writing and the need to fill in holes, to connect the bits and pieces, and include more data about what I’ve learned and whom I’ve learned from along the way. So what began as maybe a 50,000-word book, will likely end up closer to an 80,000-word book. And I’m not even getting $100 back at the end. Because…teacher. That wouldn’t be fair. Buy wow! I did that!

I’m pretty geeked. But my pride and joy in my own accomplishment doesn’t begin to compare with how my heart is swelling with pride and joy and amazement at the progress our participants have made, in the breakthroughs they’ve experienced, and in the success they’ve achieved.

It’s obvious to me from the process of writing my book this summer that I have indeed overcome and achieved a great deal: I have three amazing kids and we’ve held our blended family together for over twenty years through a lot of struggle. But building and supporting writers ranks in the top ten of my greatest achievements thus far.

As we wrap up our summer session and gear up for our fall session, which begins September 15th, I’m looking back with the amazement and pride of a momma bird watching her flock take flight.

Sooo…perhaps I am bragging about writing a book this summer, but there’s nothing humble about it. And well, it’s just too bad if I am humblebragging anyway. It’s amazing to me that I finished something, and I’m damn proud of myself. And I’m damn proud that I’m a part of something that can help make that happen for others. Shoot me. Call me a braggart. I don’t care.

It isn’t an understatement to say that if I can do it, you truly can, too. I hope you’ll join us. Even if you’re not local to southwest Michigan, be sure to get on the mailing list for the newsletter. We’re working on offering online options and on expanding the site in 2015, which, it freaks me out to say, is right around the corner.

On Monday, August 25th, 6:00 – 8:00 PM, at our offices, 420 Main Street, St. Joseph, Ami and I are planning an evening to introduce ourselves to a new batch (or returning batch) of local writers, share a little about our program, and share a little about the Midwest Writers Workshop in Muncie, Indiana, we recently attended. We will hold a mini session open to your questions with answers to help you meet your goals and build your writer community. If there’s time, we may open it up to a read-around during which you can share a short work of your own.

I hope you’ve done something as amazing and outside your comfort zone with your summer as I have. If so, I hereby invite you to humblebrag about it in the comments.

Dear Sheryl (I can call you Sheryl, right?):

You were a keynote speaker at BlogHer ’13.  You celebrated the influence and the power bloggers have.  We cheered for you.  You asked us what we could do if we weren’t afraid.  You impacted the words and homes of over 4000 women bloggers in attendance and countless others who listened after, now that we're talking about whether or not to refer to girls as bossy. (I'm not into banning, however. I'm more for empowering. I'm in the #OwnBossy camp, myself--why fight a battle we can't win? Let's reframe the word, and grow girls who know how to lead effectively.)

Yet just a few short months later, you’re using your Facebook muscle and multitudinous mulah to pi$$ on bloggers by making it very difficult to get traffic to our posts—many of us for whom not a penny is made from blogging.

I don’t get it.

You have our attention.  But I’m afraid it’s not in a good way. I mean, when is enough, enough?

I’m glad I'm a procrastinator and didn't immediately buy your book in the post BlogHer '13 glow.

My love affair with Social Media began in earnest when I was living in San Diego.  Three time-zones and an entire country separated me from my daughters, my mother, my friends, my posse.  Facebook was all I had when on many days I felt as though I lived in a foreign country.  I was the too large, too short, not blond enough Midwestern Interloper who often didn't garner enough interest for people to remember my name, or that we'd met before.

Enter Twitter: Facebook's racier, hipper, #twerkier cousin, who it turns out a) teaches a writer-type to be more judicious with her words, and b) much more quickly breeds (do it organically) contacts, promotes fantastic writing and business tools, promotes opportunities for learning, and promotes one another. But Twitter isn't known for conversion rates, that is, converting from delivering free information to putting dollar$ in your pocket.

And then there's Google+.  Social Media powerhouses like Guy Kawasaki, also a BlogHer ’13 keynote speaker, and the woman behind the man, Peg Fitzpatrick, encourage folks to use the platform, and thus it looks more and more appealing all the time.  Here's the rub: like it or not, Google is the algorithm ruler of Internet Kingdom, and if you wish to have any kind of a presence, be any more than a microblip on the a$$ of humanity, have any kind of influence--staying power--apparently this is something equally, if not more, necessary.  Yeah, yeah…we’re grudgingly on board.  Maybe soon to be gratefully so, with the introduction of friends, Lisa L. Flowers' & April Welch's, Google+ Newbie Group, where your questions are actually answered. You might want to ask to join.

You know where I mentioned INcome?  Despite the odd day when I may spend as many as 16 hours at my computer, I haven't actually found a way to make income happen on any of those magical pathways to...all I'm NOT accomplishing.  I’ve had a couple posts picked up by Yahoo!—and made four whole dollars.  I need balance in my life.  It’s time to work smarter. Because it turns out actually BE-ing obsessively on social media doesn't put ca$h in your pocket unless you're willing to sell your (soul) web space to the devil, or you agree to write meaningless words on topics that don't matter about companies with deep pockets that lack any manner of good social intentions. 

I haven't yet mentioned Pinterest, but since it's where I share all my favorite gluten free and GANE Empowered Wellness: GANE Possible resources, including recipes, brands and products, it more than earns mentioning.  Again, however, I've yet to turn all that pinning into income for Momma to help pay for expensive gluten free grub for my growing tween. Good gluten-free gravy, what in the world will I do when he does meet teenagerhood?!  

So, Facebook, fan of yours though I was, I need to start EMPLOYING all the articles I've read and teleseminars I’ve watched.  I need to maintain some sort of Social Media Free Zone.  I need to actually produce, choose one of my umpteen projects, finish a book, APE it, or query and SUBMIT, rather than merely hope someone Stumbles upon me (SO not ready to go there).

I hope you understand.  And I hope you will still be there for me, ready to help me pass the time waiting for my kid in line at school, or when I need a good laugh, or when I miss my cyber friends too much.  We'll still hang out.  But my smart phone will spend less time in my hands. They'll be too busy typing words that matter.

So, all those ad$ you’ve schnockered businesses into paying for?  That’s not where I’ll do my shopping, thank you very much, or ever have quite frankly, which might actually explain a lot.  I’ll likely do that on Pinterest, or most habitually via a Google search, where a much higher conversion to dollars spent actually occurs--because I'm looking for it! And maybe that will prove true for image-driven Google+, too. 

I, and many of my multitude$ of #MidlifeBlvd, highly-influential-demographic blogger friend$, have all but abandoned our pages, and many of us will not PAY Facebook to sponsor, boost or otherwise promote our posts.  You have made more than enough money from all the ads (for singles? I’m married.  To play GAMES?!  Who has time?) we can’t avoid.

And most of all, I require human, face-to-face interaction like I require air to breathe.  I'll teach humans and small businesses that deserve a shot how to use and derive benefit from social media all day long, but to me there is no substitute for doing that in a way that allows me to look them in the eye, maybe even a la Google Hangout one day soon.

Which is why my website saw an overhaul in the first quarter of 2014, when West Coast Posse—my effort to make a dent in the B.S. gang$ta attitude toward women that is so disturbingly prevalent in popular and social media—became GANEPossible.com.  

My focus is positive. It's on my local community, which I love so much that my family and I came back to Michigan after being in San Diego just less than two years (even though it’s friggin’ freezing again right now!).  I will do community outreach, I'll speak, and I’ll host healthy cooking demonstrations.  I feel we are on the cusp of some very important wellness messages spilling over, and that's a difference I hope to promulgate. I’ll be networking with other businesses both in person and online to achieve that end. I've adjusted and readjusted my strategy, and am working hard to complete my first book which I hope to have published at the beginning of May 2014. 

My belief is that small businesses need to band together.  We need to collaborate, share with and promote the gifts we all possess--we need to support one another.  We are so much more powerful together than we are on our own.  I know this from my beautiful Midlife Boulevard friends.  I know this from when my husband and I owned our restaurant and I co-created the Benton Harbor Marketing Initiative (BHMI) among downtown Benton Harbor, Michigan, businesses, back around the turn of the century—and look at what Benton Harbor has become since!  

Patience and supporting one another is how we will survive and thrive, despite what the government, the economy, healthcare or Crackbook decides to do, TYVM.  I am no longer afraid.  And I will be an influencer.  I hope you’ll get back on board, Sheryl, and stop making life so hard for the bloggy buddies we almost were in 2013.  

A la Julia Roberts in Pretty Woman, maybe we will soon hold up our glittering bags full of time and better-invested effort and say, “Big mistake.  BIG!”

I’m so sorry, but I have a feeling that in the end, 2014 might hurt just a little for ya.

Signed,

--Kim Jorgensen Gane of
GANEPossible.com